Our Story
RHI Holding Privé was founded with a vision to revolutionize how private holdings manage and grow their brand portfolios. Born from the recognition that modern businesses need more than traditional consulting—they need strategic partners who understand the complexities of multi-brand ecosystems in the digital age.
Our name, inspired by the rhino—a symbol of strength, resilience, and unwavering determination—reflects our commitment to building businesses that can navigate any challenge. We combine the strategic depth of traditional consulting with the agility and innovation required in today's fast-paced digital landscape.
Today, RHI Holding Privé stands as a trusted partner to companies across industries, helping them achieve sustainable growth, operational excellence, and market leadership through our comprehensive suite of services and deep expertise in brand management.
Mission & Vision
Our Mission
To empower businesses with strategic clarity, operational excellence, and digital innovation, enabling them to achieve sustainable growth and market leadership. We are committed to building resilient businesses that thrive in an ever-evolving marketplace.
Our Vision
To become the leading private holding company recognized for transforming businesses through strategic excellence, innovative digital solutions, and unparalleled multi-brand management expertise. We envision a future where every brand under our guidance achieves its full potential.
Founder Message
A Message from Our Founder
"Building RHI Holding Privé has been a journey of understanding what businesses truly need in today's complex marketplace. We don't just consult, we partner, we build, and we grow together. Our commitment to resilience, clarity, and excellence drives everything we do."
— El Mehdi Idrissi Guenouni, Founder of RHI Holding Privé
Our Multi-Brand Model
RHI Holding Privé operates on a unique multi-brand ecosystem model that allows us to manage diverse brand portfolios while maintaining each brand's distinct identity and market position.
Our approach ensures that each brand receives dedicated attention and resources while benefiting from shared expertise, technology, and strategic insights across the entire holding structure.
Central Strategy
Unified strategic vision with brand-specific execution
Shared Resources
Technology, expertise, and infrastructure shared across brands
Independent Growth
Each brand maintains autonomy while leveraging collective strength
Our Core Values
Resilience
We build businesses that can withstand challenges, adapt to change, and emerge stronger from adversity.
Clarity
Transparent communication, clear strategies, and straightforward solutions guide everything we do.
Efficiency
Streamlined processes and optimized operations ensure maximum productivity and results.
Research-Driven
Every decision is backed by data, research, and deep market insights for sustainable growth.